Email inbound marketing is one of the oldest fundraising tools utilized by nonprofits today. Its ability to connect instantly with potential consumers combined with the fact everyone has an email address makes it the perfect medium, right?
Absolutely. Except because its been around since the beginning of the Internet there is a lot of misinformation floating around about the fundraising medium.
Many inbound marketers it’s best to stop sending emails to inactive respondents after 6 months. But did you know 20% of your annual openers do so after being inactive for 6 months?
Bad advice could have cost you 20% of your whole responding email base!
Here 6 other myths about nonprofit email fundraising that will help your nonprofit market better, and faster.