Don’t let them fool you. The email is still one of the most, if not the most, powerful marketing tools available to your nonprofit today.
According to Sikich, a managed services firm, the vast majority of digital marketers see email as offering the best marketing ROI, and 62% of B2B marketers are planning to increase their spending for email marketing. Those are some pretty convincing numbers.
If your nonprofit has not been taking full advantage of that email list, now is the time to start. Here are 10 tips to help your nonprofit get its email marketing off the ground, into more inboxes, and opened more often.