Peer-to-peer fundraising has changed the way nonprofits raise money, especially when the strategy is combined with online efforts.
But according to a recent article from Bloomerang, many organizations struggle to optimize new relationships that arise from peer-to-peer fundraising. Every time a supporter solicits a donation from one of their own personal contacts, that person becomes a potential supporter of your organization’s mission. By donating, they’ve already demonstrated that they support your cause, but how can you turn them from a one-time donor to a full-time advocate?
That can be difficult, most times the new connection has a greater relationship with the supporter who solicited their donation than they do with your organization, but that doesn’t mean they can’t be convinced to form their own relationship with you.
There are many ways to do this, according to Bloomerang’s post. Check out their article to learn about ways to improve the effectiveness of your organization’s peer-to-peer efforts.