We spend a lot of time talking about online interactions with donors with tools like email campaigns and social media, but that’s not to say that old-fashioned direct mail still can’t be effective.
According to a recent post from Socialbrite, direct mail can actually help increase online action by using it as a tool to direct donors and potential supporters to your organization’s website.
There are some techniques you can use to improve the effectiveness of traditional mail, including some techniques that we often use online. Efficient word use, understanding your audience, and measuring interactions to analyze your efforts.
Check out Socialbrite’s post to learn more about how traditional mail can still be used to increase action.