How to Make Your Donor Thank You's More Genuine

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There's nothing better for donor retention than donors that feel sincerely appreciated, and there's nothing more authentic than a hand-written thank you. While this might not be the most time-efficient method it is by far the most sincere. But, if you're crunched for time, sending an e-mail could also be an effective option. If you truly want to thank your donor like you mean it, consider Dennis Fischman's advice and:

  1. Customize your email to make it personal.
  2. Keep your email short and to the point.
  3. Use a conversational tone.
  4. Make a great first impression.
  5. Let donors know where the money is going.
  6. Don't ask for more money.

At tech impact, we understand the importance of engaging your constituents and strengthening relationships with the people at the heart of your organization. Create personalized experiences for your board, volunteers, and clients that build trust in order to enhance awareness and support.

Topics: donor retention, Donor Management, thank you, transparent

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