E-mail marketing is still one of the most highly effective ways to target your audience. Drip campaigns tend to use strategically crafted e-mails in order to reach a goal. The best part is, the recipients of these campaigns are often people who have demonstrated interest in your organization already. Creating these campaigns can be tough depending on the CRM you use and especially if you don't know where to begin, but luckily, we found some basic steps for you to follow in order to get started. In this brief guide, how to determine your audience, how to determine the frequency and length of the messages, and how to figure out your goals are all addressed. You'll become an e-mail marketing pro in no time!
Learn how to implement these campaigns to Optimize Operations, and Innovate for Impact.