Everything You Need to Know About Twitter's Update


Here are the full details on Twitter's 140 character update.

Twitter has just made a big change to the way tweets work.


  • @names in replies
  • Media attachments (like photos, GIFs, videos, and polls)
  • Quoted Tweets

Will no longer be counted against the valuable 140 characters that make up a tweet. This allows for richer public conversations that are easier to follow on Twitter and ensures people can attach media to tweets without sacrificing the characters they have to spread their message. 

Twitter shared the full details on their blog:

  • Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward. (Not yet rolled out)
  • Media attachments: A URL at the end of Tweets generated from attaching photos, a video, GIF, poll, Quote Tweet, or DM deep link will not count towards the character limit (URLs typed or pasted inside the Tweet will be counted towards the character limit as they do today).
  • Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.
  • Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly.

    How ‘new’ tweets are displayed



(Image: Buffer)

Twitter is a powerful marketing tool to extent the reach and influence of your nonprofit's message. Currently, Twitter has the lowest engagement rate compared to other social media platforms (Facebook, Instagram, LinkedIn). 

In an interview about these changes and how they’ll benefit engagement on Twitter, Twitter CEO, Jack Dorsey, told The Verge:

“Generally, we want to make sure we’re encouraging a whole lot more conversations on Twitter. This is the most notable change we’ve made in recent times around conversation in particular, and around giving people the full expressiveness of the 140 characters. I’m excited to see even more dialog because of this.”

Is Your Nonprofit Leveraging Social Media to:

  • increase members
  • drive donations
  • recruit volunteers
  • amplify awareness
  • activate advocates
  • engage corporate sponsors

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Read the full article at: blog.bufferapp.com

Topics: twitter, nonprofits, social media

View the original article from Buffer   Featured Image Courtesty of iStockPhoto/Anatolii Babii

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