Yesterday we talked about how many potential online donors give up before completing a transaction when using a mobile device.
We know mobile devices are here to stay. If anything, the use of smartphones and tablets is only going to grow, and nonprofits need to keep up. Not only are the devices critical during live events and dynamic situations, but more and more of nonprofit web traffic is coming from mobile devices as well.
According to a recent post from Socialbrite, it’s important that nonprofits understand the mobile revolution and know how to use it to their advantage. Whether you or your supporters use mobile devices for fundraising, viewing web content, or out in the field, it’s critical that nonprofits learn how to incorporate the ever-evolving tech into their daily efforts.