In the competitive environment of donations and fundraising. Big data can play a pivotal role in differentiating your nonprofit from the competition.
But thinking big about your data is about more than just looking at your member or donor database, it’s about finding ways to leverage all of the data your organization gathers.
In a wonderful slide presentation (hat tip to Beth Kanter), What Does The Data Say George Weiner, CTO, at DoSomething.Org reminds us that “all orgs need to look at the data you have available and make it actionable.” You need to:
GATHER: What data does your nonprofit capture?
Are you using a Customer Relationship Management (CRM) software to capture information about your donors, volunteers and subscribers?
Analyze: What does the data tell you?
Are there pain points in your donors journey? In other words are they not completing the all to important step of donating?
Data can help you create donor personas in order to:
- Tailor messaging (to potential and existing donors or members)
- Segment your audience for targeted communications
- Identify the most effective forms of social media for your audience
- Create online communities and encourage member/supporter interaction and dialog to meet identified issues or needs
Act: Now what?
If you’re looking to manage lots of data in a familiar interface then Microsoft Dynamics CRM might be a good fit. Dynamics CRM is integrated with Office 365 and we’ve found partners that provide solutions for donor management, grant management, and more.
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