Gregory C. Holt

Recent Posts

Why All Nonprofits Need To Step Up Their Social Media Game

Social media was once considered the great unknown to nonprofit communications specialists. New and old words were used to describe the actions on the strange platforms likes “tweets and walls.” But that was over a decade ago when platforms like Facebook and Twitter were first being adopted by the ...
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Preparing For Data Disasters

Data. It’s what we call our powerpoint presentations, text documents and spreadsheets. It’s what we call photos from fundraising events, our nonprofit’s websites, and how we refer to almost all the information and materials we refer to and use on a daily basis.
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Optimize Your Nonprofit’s Content Marketing

  Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may ...
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4 Ways To Assess Your Nonprofit's Data Protection Plan

You might think the most important thing at your nonprofit is your mission. But you're actually mistaken . The data your nonprofit produces every single day that comes in the form of spreadsheets, proposal documents, and databases filled with the contact information of your constituents is. And ...
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3 Intuitive Strategies To Utilize Your Donor Data

  Image courtesy of The Shareholder Online You’ve been told over and over the more information you have on your donors, the better. Well, according to a recent study conducted by Blackbaud and nfpSynergy of 338 nonprofit organizations in the United Kingdom, many nonprofits are “drowning in data” ...
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How Better Donor Data Helps Nonprofits Raise More Funds

How many times have your donors had the thought: "Is my donation being used efficiently?" Many nonprofits are storing and analyzing data to improve their own logistics and gain access to a greater number of potential donors right away. By turning to data to make the process of managing fundraising ...
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Your Nonprofit’s Guide To Making The Most Of Tech Investments

    Everyone knows it’s a good idea to invest in their nonprofit’s technology. But, not everyone knows how to make the most of that investment. The tech world especially is filled with buzz words. Cloud computing, big data, and CRM systems are among the most frequently heard.
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How to Generate More Nonprofit Website Traffic

  We all strive to build and maintain beautiful websites. Additionally, we know landing pages need to be crisp, clean, load fast, and look trustworthy to avoid a high bounce rate and that call-to-action messages must be placed prominently. Also, navigation bars have to be intuitive and make finding ...
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3 Ways To Increase Donations Via Social Media

Did you know: 73 percent of first time donors do not give again? There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 ...
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Managing Your Nonprofit Data Differently

  Image courtesy of Cabbage Tree Solutions These "4 A's" just might be your nonprofit's new way of planning your data management. Data management can be a tedious, difficult process. But if done right, it has the potential to be one of the most rewarding and profitable endeavors your nonprofit can ...
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