It’s what we call our powerpoint presentations, text documents and spreadsheets. It’s what we call photos from fundraising events, our nonprofit’s websites, and how we refer to almost all the information and materials we refer to and use on a daily basis.
Bill Gates famously
wrote in 1996 that content will be king on the Internet one day.
Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. What we do know, is that marketers around the world, in the for profit and nonprofit world alike, are turning to storytelling, content marketing, and social media to engage and connect with target audiences.
You might think the most important thing at your nonprofit is your mission. But you're actually mistaken .
The data your nonprofit produces every single day that comes in the form of spreadsheets, proposal documents, and databases filled with the contact information of your constituents is. And when you really think about it, all that data is your mission.
You’ve been told over and over the more information you have on your donors, the better.
Well, according to a recent study conducted by Blackbaud and nfpSynergy of 338 nonprofit organizations in the United Kingdom, many nonprofits are “drowning in data” and are unable to fully utilize all the data they’ve collected with their CRM.
How many times have your donors had the thought: "Is my donation being used efficiently?"
Many nonprofits are storing and analyzing data to improve their own logistics and gain access to a greater number of potential donors right away. By turning to data to make the process of managing fundraising activities and making them more effective, nonprofits are able to become more effective fundraisers and be more transparent with their donation revenue than ever before.
We all strive to build and maintain beautiful websites. Additionally, we know landing pages need to be crisp, clean, load fast, and look trustworthy to avoid a high bounce rate and that call-to-action messages must be placed prominently. Also, navigation bars have to be intuitive and make finding a specific webpage quick and easy. If you're looking to revamp your nonprofit's website, chances are you've poured over check lists just like this to make sure you're not missing a thing.
In previous blog posts, we’ve discussed how to make a beautiful website, what people are looking for in a website, and how to keep a web visitor’s interest.
But what about after you build that fancy new website? Unfortunately, web visitors do not automatically start streaming to the annals of your website because you’ve built something new with all the latest bells and whistles.
Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.