You've heard the buzz phrases "responsive design," "mobile friendly," "mobile optimized," and so on, when professionals are referring to websites. However, did you realize that your marketing emails can also be optimized for tablets, smartphones, and other mobile devices?
In fact, several studies from GetResponse, TopRankBlog, Adestra and several other companies, compiled in the infographic from KissMetrics below, demonstrate just how important mobile optimization is to subscriber retention and email engagement.
For nonprofits, email marketing is a great way to share their organization's story, impact, and convert potential supporters into donors, volunteers, and sponsors. Check out these compelling statistics:
1. Click-through rates are 158% higher on emails with social sharing buttons.
2. 64% of decision-makers read their email via mobile devices.
3. Subject lines under 10 characters long had an open rate of 58%.
4. Emails are 22.2% more likely to be opened if the subject line is personalized.
5. 89% of consumers say the will delete an email that is not formatted for mobile viewing.
6. 27% of consumers say they will unsubscribe if emails are not formatted for mobile viewing.
7. 50% of triggered emails were opened as opposed to a little over 30% of non-triggered emails.
In summary, keep emails mobile friendly, with short but personalized subject lines, include social sharing buttons, and keep the content light (so it loads quickly on a mobile device).
There are many powerful tools available to help nonprofits integrate their donor, volunteer, and B2B databases with email marketing, such as Salesforce, which offers 10 Enterprise Edition Licenses to nonprofits as a donation -- Learn More.
Source: Email Marketing is Changing