As detailed in yesterday’s blog, today, more people are using mobile phones than tooth brushes. If that’s not an alarming fact, then I don’t know what is.
Here’s another stat for you. 28% of all internet traffic is coming through mobile devices. And some are even predicting that mobile traffic will eclipse desktop traffic as early as this year.
Mobile doesn’t just stop at just connecting via the internet with donors and constituents. Being a mobile ready nonprofit extends to other mediums like cloud computing, social media, and content marketing strategies.
Here are 6 ways to ensure your nonprofit is making the most out of its online mobile presence. How is your nonprofit gearing up for mobile? Let us and the other readers know in the comment section below.
Analyze current traffic
If you’re not already keeping track of, and logging your website’s traffic, the time to start is now. In a previous post, we discuss how traffic to your nonprofit’s website is generated. Use a free tool like GoogleAnalytics to figure out exactly how much traffic is coming to your website via different mediums. The more traffic coming from mobile sources, the higher up on your priority list becoming mobile ready needs to be.
Some popular website platforms like Wordpress are responsive. But what does this mean? A responsive website is one that detects how that particular visitor is attempting to access your website, then optimizes the website based on their needs. Smart phone, tablet, desktop, doesn’t matter. If your nonprofit’s website isn’t already boasting a responsive display, it’s time to make that happen.
2 seconds or less
Think about how many times you’ve waited longer than 30 seconds for a webpage to load. That didn’t take long, did it?
Today’s web user expects a webpage to load in 2 seconds or less. So if your website takes longer than 2 seconds to load, you can kiss your visitors goodbye. Our attention spans are forever shrinking in this age of instant gratification, ensure your mobile site loads fast enough to keep a visitor’s attention.
When catering to the mobile user, Keep It Simple Silly (this is a family friendly blog). Mobile visitors are uniquely perceptible to being intimidated by walls of text. When intentionally driving interaction to a webpage, ensure the one or two things you want to convey are being communicated quickly and efficiently.
More is more
When it comes to content, yes it needs to be short and sweet. But when it comes to links and images, 30x30 pixels should be the minimum. Any smaller, and your buttons are too small to clicks comfortable, forcing users to zoom-in, zoom-out, miss a click, and so on. The last thing you want is to make your mobile site a chore to use.
Never forget about email
In a previous blog post we discuss how to optimize your emails for the mobile audience. And with 61% of all emails being viewed on mobile devices, that’s something that should have been done yesterday. Preview your drafts on multiple devices, use alt text images, and ensure your formatting is attractive on screens of varying sizes.