It is impossible to ignore the importance of fundraising in today’s competitive nonprofit fundraising climate. Every dollar is tightly contested by other nonprofits whose missions are equally as noble as your own.
As a result of the highly competitive, tech driven contemporary fundraising market, it is important to stay ahead of marketing trends.
Here are a few simple, yet no less important, tech fundraising tips according to the writers here at Tech Impact.
1. Start blogging
Blogging, or content marketing, is one of the best ways to promote traffic to your site, build relationships, and cultivate your position within whatever community you are trying to establish yourself.
If you don’t have a blog, you need to make one, and you need to make it a priority to not only populate it with content, but with applicable content that will resonate with readers. Define your target audience, put yourself in their shoes, and decide whether the content you’re putting on your blog is applicable.
2. Interact via social mediaIt is amazing that not every nonprofit has a Twitter, Instagram, Facebook, or all three. Social media accounts are free, easy to use, and incredibly powerful. Not only are they powerful for connecting with potential donors and constituents, but it’s also a powerful tool for retaining and managing donor connections.
3. Revamp your donation pageYou website’s donation page is unequivocally your most important asset when running a fundraising initiative. Make a check list of attributes you want your donation page to possess. Then, have an employee navigate to the page objectively as a potential donor, and have them check off the criteria they feel the webpage exhibits.
If it does not meet your standards after running this experiment several times, get your web design team on the job! You webpage should be easy to navigate, clean, and intuitively obvious how to donate on.
4. Ask, and thank
No one wakes up in the morning and says, “I need to make sure I give to a charity or nonprofit today.” However, no one wakes up in the morning and says, “I am in no mood to donate to a charitable organization today.”
Once you’ve started your blog and cultivated a relationship, started your social media accounts and started to interact, and given your donation page a facelift; it is then time to request support. And once support has been given, make sure to utilize those social media feeds to thank your supporters publicly.
Nothing reaffirms a donation like a genuine “thanks!”If you’re interested in reading more, subscribe to our blog for more helpful articles and advance your nonprofit!