To many nonprofits (especially smaller nonprofits) social media was once viewed as a burden. Another fad that did not warrant garnering a lot of attention or energy.
However, once social media established itself as a full fledged phenomenon nonprofits quickly jumped on the bandwagon. But, with every new venture comes questions, time, energy, capital and manpower.
The road block many smaller nonprofits often run into is that last one. Manpower. The lack of man power is what hampers the progress of many social media accounts for most smaller nonprofits. These smaller organizations can get discouraged easily watching the larger, established account produce content at break-neck speeds while not produce content to fill even three days. They may become frustrated as a result, fold the idea, and not utilize the dynamic platforms to their full potential.
Here are a few tips that can help smaller nonprofits create more content, better utilize social media, and get more interactions.
5 Days a week, post to Twitter
Twitter is the most dtnamic, fastest changing of all social media feeds. IT is contanstly changing, morphing, and is one of the few places on the internet wheer posting so often is acceptable.
Because of its high turnover rate, staying active on Twitter 5 days per week is imperative to increasing engagement. If not, you will quickly be forgotten
4 days per week, post on Google+ and Facebook
These social media feedfs are potentially more pervaisve, but have smaller turnover rates. It is okay to miss a day or two on these feeds because there is so much less competition. With some Twitter feeds posting up to 30-50 times per day, those same organizations and corporations may post to their prespective facebook pages only once or twice.
While staying active is important, keeping your feed saturated has the potentia lto do more harm than good. Because people are not receiving as many posts as they do on Twitter, a constant barrage of updates and information on their Facebook timeline has the potential to earn you a few ‘unlikes’.
3 days per week post on Pinterest and Instagram
Although it may seem daunting at first, dipping your toe into the more visually stimulating social media networks can offer serious upside. Posting images a few times per week from your last function, fundraiser, meeting, or just pictures from around the office will help communicate to the third party viewers what your nonprofit is all about. A quick caption describing the picture is all the text you need.
2 days per week post on your blog
The first true online phenomenon was the blog. At one point, it was the first question people asked: “Does your nonprofit have a blog??” Once a sign of affluence, now is standard operating procedure for nonprofits.
Keeping you blog up to date with what your nonprofit is working on is a great way to inform donors, volunteers, and other constituents exactly what your nonprofit is up to. Blogging twice per week affords your undermanned staff the opportunity to put more thought into their posts, personalize them to the audience, and really hammer home the goal of the article.
One day per week post on YouTube, Vine, or a video Instagram
Audio and video presentations are more tactile than still text and images. They offer the constituent viewing the piece of content the ability to grasp the content fully