Content marketing is constantly transforming the information we produce and consume. Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations. Putting out content, however, does not automatically lead to more money for your business. Here are some ways you can yield leads from your content marketing efforts.
1. Make your content easily accessible
When content is free to view, people are more likely to keep reading. However, you don’t have to give away all of your work for free; offer just enough to hook prospective clients into wanting more. The amount you want to give depends on how big the information gap is and how much convincing your audience needs to jump on board with your organization.
2. Let people test your content
If you don’t want to give all of your content away, letting people test your content is another great way to reel them in. Allow potential clients to take a sneak peek at your information, as well as client satisfaction ratings.
3. How content looks counts
Your audience will judge your content by its presentation, so make sure your content is dressed for success. Add a professional polish to your content and have it edited by professionals to ensure you get as much as you can out of your work. People will be more likely to trust you if your content holds up and your reputation as a trusted resource will only grow.
4. Spotlight popular content
Your most popular content is popular for a reason, so make sure you promote it. Create a spotlight column for your most popular posts and your followers will be able to access your posts more efficiently. It also encourages them to keep clicking through articles, bringing more traffic to your site and extending your reach even further.
5. Tap into your biggest fans
Your biggest supporters can be your biggest assets if you encourage them. Your fans may know things about your social media platform and other followers that you do not, so don’t be afraid to ask them to help you further your mission. It will help your organization while making them feel more included in the workings of your non-profit and its goals.