4 Reasons Why Donating Online Can Be Safer

Image courtesy of Northwest Gas. Image courtesy of Northwest Gas.

Most organizations dealing with financial information online follow these 4 standards to ensure donations make the biggest impact. With money-hungry hackers trying to find the weakest points in information security, it is incredibly important to reassure donors that their confidential information is well protected.

After all, a donor that feels safe giving to your organization is more likely to continue giving.

In honor of National Cyber Security Awareness Month (NCSAM), we will post 1 blog a week on security! Today's post is based off of recommendations from JustGiving.

  1. Donations are protected

    If your nonprofit directs all charitable funds to a trust in the nonprofit's name, supporter's dollars are safe from being mishandled, liquidated, or dispersed to anyone or anything other than the cause.


  2. Industry standards

    When it comes to processing credit cards and financial information online, donors are protected thanks to Payment Card Industry Data Security Standards (PCI DSS). All major credit card companies were involved in creating the standards, including Visa, MasterCard, Discover, and American Express. The PCI DSS include network security requirements, encryption, anti-virus, accessibility, and regular system testing to ensure the safe passage of user financial data between the card holder and the intended business or nonprofit.


  3. Legitimate nonprofits have a track record

    Some consumers are concerned about being scammed by a "nonprofit" or their donation being misused. The Internal Revenue Service (IRS) keeps a record of approved charities and can provide proof of an organization's tax-exempt status. In addition, BBB Wise Giving Alliance is the nonprofit division of the Better Business Bureau. As a nonprofit, making this information readily available can provide potential supporters with the confidence to go through with a donation, particularly if your organization is fairly new or still developing.


  4. Security of personal information

    Nonprofits using Secure Socket Layers (SSL) on pages where confidential financial information is being inputed by the user is extremely important to security. SSL provides an encrypted connection and transmission, keeping user data private from those trying to find a back way in.

Topics: online donations, PCI DSS, SSL, Fundraising, Industry News, Tech, information security, encryption, protecting donor data, NCSAM, data protection

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