4 Reasons To Go Mobile Before 2014

Image courtesy of Neustar. Image courtesy of Neustar.

We all know nonprofit technology can be a complicated ideal for nonprofits, when the average IT budget only allocates 5% of the business and operational funds to technology--and most of the time it's for tech maintenance. However, reaching mobile consumers is one of the most inexpensive ways to increase donor engagement according to Nonprofit Tech For Good.

  1. Stay ahead or risk falling behind.

    Did you know 61% of American adults own a smartphone? And over 90% own a mobile phone--and let's not forget the growing number of tablet users.

    Let's face it, these numbers are only going to continue to grow.


  2. Even email is preferred in mobile format.

    Thanks to increasing cell phone technology, more users can access their work and personal email via their phone. In fact, 47% of all email is opened on a mobile device, such as a cell phone or tablet.

    And an even more convincing data shows that donations referred by email decreased by 21% due to non-mobile donation pages at the other end of the link.


  3. Social is mobile too.

    Are you starting to see a pattern? All the popular resources your donors, sponsors, and parters use on a daily basis are adapting to the changing times--even social media! Currently, 55% of social networking happens from a mobile device.

    Your donors are following charities and nonprofits on their Facebook, Twitter, Instagram, Pinterest, and other social sites while on the go. Reach your users by supplying content to your social streams that leads to your mobile site.


  4. Texting is a valuable fundraising source.

    Text to donate is one of the quickest, and most popular, ways to donate. This donation methods typically prompts users with a numeric donation code, that users send a text to, which contributes a specific dollar amount.

    Today, people are all about quick and easy--many want to make feel like they are helping, but need a straightforward and instantaneous way to do so due to limited time.

Topics: responsive, Fundraising, Mobile, donation, text to donate, social media

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