4 Compelling Reasons For Nonprofits To Go Mobile

Image courtesy of Graphicrive. Image courtesy of Graphicrive.

According to the Pew Internet & American Life Project, adults 35-44 are more likely to own and use a tablet, where as Millennials are more likely to to use a smartphone when browsing the internet.

Other data to convince you that a mobile website is essential, includes:

  1. 61% of cellphone owners are using a smartphone.

  2. Only 9% of the American population does not own a smartphone.

  3. 56% of households are likely to own a tablet--households making $75,000 or more.
  4. 49% of adults, specifically those with a college degree, own a tablet.

So what does this mean?

Your nonprofit's audience is using the latest and greatest technology, providing new opportunities to reach potential donors and volunteers on multiple devices. Taking advantage of these resources and making your web presence mobile will increase the chance that a potential sponsor turns into a donor.

Topics: Mobile Fundraising, Mobile Technology, research, tablet, statistics, Mobile, smartphone, stats, nonprofit

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