Other data to convince you that a mobile website is essential, includes:
- 61% of cellphone owners are using a smartphone.
- Only 9% of the American population does not own a smartphone.
- 56% of households are likely to own a tablet--households making $75,000 or more.
- 49% of adults, specifically those with a college degree, own a tablet.
So what does this mean?
Your nonprofit's audience is using the latest and greatest technology, providing new opportunities to reach potential donors and volunteers on multiple devices. Taking advantage of these resources and making your web presence mobile will increase the chance that a potential sponsor turns into a donor.