We all know social media is the preferred means of connecting among millennials. Social media also provides nonprofits with an invaluable communication tool that lets you connect with potential donors, volunteers, and constituents around the world. Below are 4 statistics on how millennials use the online social networking service straight from Twitter themselves.
The milllennials are a demographic that seems to be keeping nonprofits stumped. Why can’t we crack their code? Why is it so difficult for nonprofits to engage millennials than any other demographic?
With 26% of all millennials actively using Twitter, and 59% having an account on the most extensive social media network in the world, leveraging the influence of this social platform is imperative to your nonprofit’s effectiveness at reaching millennials.
1. Millennials check Twitter whenever they check their phone
According to Twitter:
- 80% of millennials are accessing Twitter through their mobile phone at least once per day
- 15% of millennial users access the social network over 10 times per day
- 60% say they Tweet at least once per day
2. Millennials rely on Twitter to banish boredom
Millennials use Twitter for a variety of reasons, but almost half of those users agree that they use it to cure boredom, or laugh at something funny. A shocking 82% of these Twitter users will share a tweet they think is funny when they come across it, and 60% say they are more entertained because of Twitter.
Try adding a little bit of humor in with your Twitter strategy, it could go a long way to engaging those 82% who will share a funny tweet.
3. Millennials think Twitter enhances live events
According to the Twitter study, 71% of respondents claim that live tweeting during an event makes that even more enjoyable. Even more exciting for those in the nonprofit world, 69% of respondents claim they would follow a hashtag during a live event.
This stat makes it even more important for nonprofit to prioritize their social media presence, and make live tweeting during their events standard practice.
4. Millennials tell their own story through Twitter
56% of the respondents to the study claim Twitter is for sharing and documenting their life in real time. Offer a way for millennials to share their story through their feed by suggesting a hashtag, asking a question, or encouraging them to share anything!
Want to learn more about how to leverage social media to:
- Increase members
- Drive donations
- Recruit volunteers
- Amplify awareness
- Activate advocates
- Engage corporate sponsors
May we suggest reading: 5 Facebook Marketing Tips for Nonprofits