Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence.
Accepting donations, tracking volunteers, and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches.
Check out a few of the common sense tips below to bolster your nonprofit's SEO. Have other tips you’d like to share? Let us and other readers know in the comment section below.
1. Keywords are important
Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Choose three to four keywords, or “buzz words,” and assign them to each webpage, making sure they appear as much as possible. These keywords should be things a possible donor, volunteer, or anyone interested in your nonprofit may type into a search engine looking for your content.
2. Make your site crawl-friendly
Google and other major search engines “crawl” through websites in order to determine what they are and what they’re offering. These crawling bots index websites, further categorizing them in an immense Internet library.
In order to make it easier for these bots to categorize your website and bring your content to the top of a search list, make sure your website’s interface is intuitive and easy to use. One of the easiest things to do is make sure that your link hierarchy is clear and defined. For example, the links that are clicked the most should already by at the top of lists, and links that are less trafficked should be at the bottom.
3. Content - quality over quantity
With the oversaturation of the Internet, search engines are placing greater emphasis on the quality of content over the quantity. When an internet indexes a bot it is not only taking note of what is on the site, it is noting the originality, relevance and quality of your content. Make sure everything on each page of your website is significant to the overall purpose of the page.
Image courtesy of Vudu Marketing