The one demographic that is increasingly difficult for nonprofits to reach is the nation’s youth. With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task.
As social media becomes more important to every nonprofit’s marketing plan, targeting youth through the traditional social media feeds is becoming obsolete. Nonprofits must adapt to the contemporary market and take advantage of every tool available to them.
Vine and Instagram present the perfect solution to these conundrums. Their naturally short videos appeal to the shortening attention spans, are the hippest social media platforms out, and are potentially the key to cracking the difficult to access youth population in America according to Teddy Hunt and SocialBrite.
How has your nonprofit utilized, or planning to utilize, Instagram and Vine? Let us know in the comment section below.
Today’s youth potentially have the shortest attention spans in the history of the world. However, it is no fault of their own. They were born into a world saturated with technology, flashing lights and sounds, and commercials aiming for the “shock factor.” Instagram and Vine are the by products of this society driven by short bits of information, and the youngest generation is taking full advantage of the quick videos platforms available. The maximum length for a Vine video is 6 seconds while the maximum length of an Instagram video is 12 seconds, which is just long enough to get messages across enticing youths to get involved.
2. Built in features
Vine and Instagram have built in features for sharing, commenting on, and liking content. This functionality makes it easy for your target audience to interact with your content directly on their feeds.
3. Facebook is for “old people”
According to Time, Facebook has lost over 11 million young users since 2011. That’s a big number. These 11 million young users, mostly between the ages of 13-17, have fled to the more niche social media platforms that cater to simpler image and video posting. The audience is there, it is up to you to take advantage of their presence.
If you’re interested in reading more you can check out the original article by Teddy Hunt on SocialBrite.