Every year we're trying to decipher how exactly to communicate with our consitutents.
Whether through email marketing, social medai syndication, or just a plain old contact me form on a website, making a lasting digital footprint is key to nonprofit success in 2015 and beyond.
As we look towards 2016, it's important to look back on what was key in 2015, self-evaluate your own nonprofit to see how it can better leverage the various communication channels your nonprofit has open.
- Nonprofits no longer have new donor acquisition as a primary goal. Instead, retaining current donors and engaging their communities are becoming more important.
- Communications Directors and Development Directors have conflicting goals. Development, of course, wants to retain and acquire donors. Communications wants to focus less on fundraising and more on brand awareness and engagement.
- Nonprofits are planning on sending more email and direct Mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals.
- Facebook is still the king of social media channels. 96% of participants have a Facebook Page.
- Nonprofits still see their website is the most important communications channel, followed by email and social media. This is as it should be.
- Communications Directors are challenged with lack of time to produce quality content.
- Facebook takes up more time than blogging or email marketing.
- 96% of nonprofits use Facebook, and 76% of nonprofits use Twitter.