One of the biggest buzz words in the nonprofit sector has been mobile marketing. The intuitively named marketing trend refers to a marketers ability to communicate a message effectively to a consumer via their mobile device.
There’s been some push back lately regarding the technology behind mobile marketing, whether or not it is viable, and questions generally surrounding its effectiveness.
The truth is, with the internet of things on the horizon, mobile marketing will not only become the norm, it will become an necessary outlet that will enable marketers to automatically identify a potential donors and consumers, then deliver a targeted, compelling message directly to that person’s mobile device.
Bottom line is, there is real potential in the mobile space that is only now is starting to heat up. Don’t be left behind when your contemporaries are connecting with new donors, volunteers and constituents through mobile and you’re still sending snail mail.Here are 11 statistics that will make you a believer in mobile marketing and its potential for the nonprofit sector.
- There are 7 billion people on Earth. 5.1 billion of those own a cell phone, while 4.2 billion of them own a tooth brush. (Mobile Marketing Association Asia, 2011)
- It takes 90 minutes for the average person to respond to an email. It takes reoughly 90 seconds for the average person to respond to a text message. (CTIA.org, 2011)
- Mobile coupons get 10 times more redemption rates than that of traditional coupons. (Mobile Marketer, 2012)
- 91% of all smart phone users have their cell phone wihtin arm’s reach 24/7. (Morgan Stanley, 2012)
- 44% of Facebook’s 900 million users access Facebook on their phone. These people are also twice as active on Facebook than others. (Facebook, 2012)
- Mobile marketing will account for 15.2% of all online ad spending by 2016. (Berg Insight, 2012)
- It takes 26 hours for the average person to report a lost wallet. It takes the average person 68 minutes to report a lost cell phone. (Unisys, 2012)
- 70% of all mobile searches result in action within 1 hour. 70% of all online searches result in an action with one month. (Mobile Marketer, 2012)
- 9/10 mobile searches lead to action, over half lead to a purchase. (Search Engine Land, 2012)
- 61% of local searches on a mobile phone result in a phone call. (Google, 2012)
- 52% of all mobile ads result in a phone call. (xAd, 2012)